 |
Children and
Advertising |
|
- American Academy of Pediatrics Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. (Elk Grove Village, IL)
- American Psychological Association Research shows that children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased. (Washington D.C.)
- ASI Kids Copy Testing (Norwalk, CT and more)
- Business Week Children, Advertising & Target: Why Kids Want So Much. (Red Oak, IA)
- Center for the Analysis of
Commercialism in Education (Tempe, AZ)
- International Journal of Behavioral Nutrition and Physical Activity In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts.
- National Institute on media and the family (Minneapolis, MN)
|
|